Privacy Policy

Effective November 3, 2026

This policy explains how Pure Santa Ana Dentist (“we”, “us”) collects, uses and shares information through our website (puresantaanadentist.com), phone calls and text messages.

Health information we receive while caring for you, including anything you tell us by phone, form or text, is also protected by federal and California law and is handled as described in our Notice of Privacy Practices. If this policy and that notice ever differ about your health information, the notice controls.

Text Messaging (SMS)

Pure Santa Ana Dentist offers text messages for appointment scheduling, confirmations and reminders; reminders when you are due for routine care such as cleanings and checkups; rescheduling; and replies to questions and requests you send us. We do not send promotional or marketing texts.

What we collect and how we use it

When you agree to receive texts, we collect your mobile phone number and a record of your consent, including when and how you gave it. We use this information, along with the messages we exchange, only to send these messages, respond to you and honor your messaging choices.

Giving us your phone number does not by itself sign you up for recurring text messages. Texting is optional and is not a condition of receiving dental care.

We do not sell, rent or share your mobile phone number, text-message opt-in data or consent with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers who help us deliver our messages. Those providers may use this information only to deliver and support our messages, not for their own marketing or promotional purposes.

Frequency, charges and your choices

Message frequency varies with your appointments and requests. Message and data rates may apply. You can stop texts at any time by replying STOP, or by telling us in any other reasonable way, such as by text or by telling our staff. Reply HELP for help, or call us at (714) 705-6852.

Text messages are not encrypted and may appear on your phone’s lock screen. Please don’t send detailed health information by text; call us instead.

For full details, see our SMS Terms and Conditions.

Information We Collect

Information you give us. When you call us, text us, send a message through our contact form, leave feedback, request an appointment or fill out a patient form, you may give us your name, contact details, date of birth, insurance details and information about your dental health and care. Messages sent through our contact and feedback forms are emailed to our office through our website host.

Information collected automatically. When you visit our website, we and the third parties listed under Cookies, Analytics and Advertising below collect information such as your IP address, device and browser type, pages viewed, the website that referred you, ad campaign details, and identifiers stored in cookies.

Phone Calls

Calls to Pure Santa Ana Dentist may be answered by our automated phone assistant. Calls may be recorded and transcribed so we can schedule and manage appointments, keep accurate records, and improve our service. The assistant may ask whether you would like to receive text messages; it signs you up only if you clearly say yes.

Online Scheduling and Patient Forms

Online appointment requests and patient forms are provided through our patient-records software vendor’s secure website (patientviewer.com). Information you enter there becomes part of your dental record and is protected as described in our Notice of Privacy Practices.

Cookies, Analytics and Advertising

Our website uses cookies and similar tools from us and from third parties:

Google Analytics and Google Tag Manager, to understand how visitors use our website.
Google Ads, to measure which ads lead to visits, calls and appointment requests. If you arrive from a Google ad, the phone number shown on our website may be a Google forwarding number. Google then reports call details to us, such as the call’s start time, duration and the caller’s area code.
Meta (Facebook) pixel, to measure and improve our advertising on Facebook and Instagram.
Website statistics, run for us by our website and marketing providers, which record pages viewed; taps on our phone number, email, map or booking links; form submissions; the website that referred you; ad campaign tags; and a random identifier for your visit. They do not record your name, contact details or anything you type.
Embedded videos from YouTube or Vimeo, which load only when you press play and may then set their own cookies.

Google and Meta may combine information they collect on our website with other information they hold, under their own privacy policies. These tools do not receive what you type into our online scheduling or patient forms, which are hosted separately, but they may learn that a visit reached our booking confirmation page.

You can block or delete cookies in your browser settings, manage Google ad personalization at myadcenter.google.com, install the Google Analytics opt-out browser add-on, and manage ad preferences in your Facebook or Instagram settings. Our website does not currently respond to browser “Do Not Track” signals.

How We Use Information

To schedule, confirm and remind you of appointments and provide dental care.
To respond to your calls, texts, messages and requests.
To process insurance and payment.
To operate, secure and improve our website, phone and text services.
To measure and improve our advertising, as described above.
To comply with the law.

We do not sell your personal information. We share it only:

With service providers that help us run our practice, website, phone and text services, scheduling and forms. They may use it only to provide those services to us, and those that handle health information sign agreements to protect it as federal law requires.
With Google and Meta, as described under Cookies, Analytics and Advertising.
When required by law or needed to protect the rights and safety of our patients, staff or others.
For health information, as described in our Notice of Privacy Practices.

None of this changes our text messaging commitments above: mobile numbers and text-message opt-in data and consent are never shared for marketing or promotional purposes.

Security and Retention

We use reasonable administrative, technical and physical safeguards to protect information. No method of sending information over the internet or by text message is completely secure. We keep information as long as needed for the purposes above and as long as the law requires us to keep dental records.

Children

Our website is not directed to children under 13, and we do not knowingly collect personal information online from them. A parent or guardian should complete scheduling and forms for a minor patient.

Your Choices and Requests

To review or correct information you have given us through our website, or to ask a question about this policy, contact us using the details below. To see or change your dental records, see your rights in our Notice of Privacy Practices.

Changes to This Policy

We may update this policy from time to time. We will post the new version on this page with a new effective date.

Contact Us

Pure Santa Ana Dentist
1125 17th St Ste E227
Santa Ana, CA 92701
Phone: (714) 705-6852
Website: puresantaanadentist.com